smart BRABUS tailor made — Any way you want it
This product offer was launched in the UK and later the look was adapted for the above-the-line campaign in Germany. In principle, a customer can have any colour she or he wants. They could come with their favourite sweater and the idea was smart BRABUS would match it. This brochure shows the exciting tailor-made palette and some combinations inspired by classic motorsports liveries such as orange and light blue. In a way, this project was all about colour and therefore light. So we worked on the hero shots with reflection and in-camera lens flares. 

Photographer: Damien de Blinkk
Agency partner: blattler Ltd