Stephan’s expertise is strategic branding and communication. Combining over twenty years of practical experience in the advertising and design industry with an executive MBA from Imperial College Business School, London, he merges the creative world of consumer communication with the commercial world of management consulting. Integral to his methodology to gain insights are the customer-centred processes of service design and design thinking (e.g. prototyping and co-creation).
Drawing from his international experience he believes branding and identities should be rooted in the business model leading to a central idea that steers the products/services, the communication, the environments and the behaviour of an organisation.
Working with prominent global brands (such as Mercedes-Benz and Red Bull) as well as start-ups this underlying principle informs his approach—the balance of intuitive and analytical thinking—to achieve the set business objectives.
Drawing from his international experience he believes branding and identities should be rooted in the business model leading to a central idea that steers the products/services, the communication, the environments and the behaviour of an organisation.
Working with prominent global brands (such as Mercedes-Benz and Red Bull) as well as start-ups this underlying principle informs his approach—the balance of intuitive and analytical thinking—to achieve the set business objectives.
Creative Direction at Red Bull F1 Marketing
Third season Red Bull Racing and Scuderia Toro Rosso
Third season Red Bull Racing and Scuderia Toro Rosso
Creative Direction for Grey Barcelona & London
photography treatment for SEAT brand refresh and art direction for the SEAT Leon shoot
photography treatment for SEAT brand refresh and art direction for the SEAT Leon shoot
