Jones, The Butcher. —  Meat, the way it's meant to be.
As a long-established and well regarded family-run business in the South of London, Jones serves predominately the catering sector. With the rebranding, they aim to have a much stronger high street presence and increase the footfall to their shop. At the core of the project was the aim to get their no-fuss attitude across and retain the old school saw-dust-on-the-floor charm. 
The simple black, white and red look combined with contemporary typefaces—Sentinel and KnockOut— offered a modern feel without compromising their traditional values.

Agency partner: blattler Ltd