Alison Dunatov — Coaching for Change.
Alison is a life and executive coach. Her coaching style is caring, open-minded, insightful and pragmatic. She works with private and corporate clients. Her brand identity had to strike a balance and be attractive to both types of customers. Her motivation is reflected by The Star Thrower story. This story served as a narrative starting point for the brand identity development and as the inspiration for her mark as well as the overall look and feel. It represents where she comes from and the strength and inspiration she finds from nature and the sea in particular. The marine theme is juxtaposed with an intriguing simple typographic statement characterising her thinking and approach. It was important to develop in addition to the core elements of the identity a consistent online presence across the key social media sites.